According to Schicmitz (2012), Public relations works best when it is a strategic management function. Strategic public relations is focused on achieving goals and objectives that contribute to the overall purpose and mission of an organization.
IkamvaYouth is a South African non-profit organisation focused on the empowerment of youth through education, e-literacy training and career guidance. IkamvaYouth was established in 2003 and formally registered in 2004, and direct by the co-founder and executive director Joy Olivier.
The aim goal of IkamvaYouth is to give learners from disadvantaged communities the knowledge, skills, networks and resources to access tertiary education and employment opportunities once they matriculate.
This branch of IkamvaYouth is located in Kaalfontein Secondary School, Stand No. 1603, 4409 Bluegum Street, Ebony Park, Ext 3.
The biggest problem that IkamvaYouth faces currently is the lack of finances. This is because the organisation cannot afford to pay for the internet resources. Although there have been physical necessities that have been donated such as; computers, books, tables and chairs, there is still not enough to carry out the program of teaching the students.
In order to solve this problem a fundraising campaign event will be taking place on the Saturday 15 October 2016 at Pearson Institute of higher Education in Midrand. This event will provide a fund that can be used to solve the problem of connectivity that IkamvaYouth is facing right now, and also increase better condition of studying for the student as well as good working environment for the employees as today world is digitalised. This event will have different games that will allow interaction between student and other people coming from different place, also a soccer match will take place. This event will benefit the organisation to have access to the new technology and have access to the internet connection.
The event will consist of a fundraising campaign, where it will have five (5) different types of games. In fact, these games will be based on the fact that, people will pay R 10 to participe, and the winner will have a present for saying of their participation from our sponsors. A soccer play will also take place. After the different games foods and drinks will be served.
- Presentation of the organisation: 10h 00 to 10h 30.
- Soccer play: 10h 35 to 11h 35.
- Games: from 11h 40 to 13h 40.
- Food and drink be serve: 13h 40 to 15h
- End of the event 15h 10.
The event will consist of a fundraising campaign, where it will have five (5) different types of games. In fact, these games will be based on the fact that, people will pay R 10 of participation, and the winner will have a present for saying thank you of their participation from our sponsors. The different games are from Minute to Win It.
Game 1: Baby Rattle, gumballs and soda bottles are the main props here, and you’ll also need strong hands and a bit of participant. The goal of the baby is to get gumballs transferred from full soda bottle into empty ones without getting the jammed in the necks of the bottles.
Game 2: Movin’ On Up is a challenge in Minute to Win It. There are 39 red cups in a stack and a blue one at the bottom. The goal is to move the red cups down using alternating hands until the blue cup gets to its original position.
Game 3: Separation Anxiety, The goal of this game is to take a pile of 50 chocolate candies and sort them by color. But since this is Minute to Win It things aren’t going to be that straight forward. The trick here is that you can only use one hand, and you must sort the candies one at a time according to a color pattern.
Game 4: In Nose Dive, your goal is to transfer cotton balls from one bowl to another. In order to do this you’ll be using only your nose, which has been dunked in petroleum jelly.
Game 5: Slide 15 plastic cups off the edge of a table using the air from an inflated balloon. Continue blowing up the balloon and squeezing the air out to send the cups flying until all of the cups have fallen.
The purpose of put these game into place is to raise as much money in order to solve the problem of the organisation and make the audience to have fun also.
THE BEST BLESSING IS GIVING AN INDIVIDUAL THE CHANCE TO LIVE ONCE MORE. SHAKE DESTITUTION TODAY BY GIVING FROM R 10.
Watch the video to understand why we need each other, in order to make the world a better place to stay, by giving others the hope to life. Come to help us help others.